Featuring Alicia Dale, founder of FullCircle Management, a sales practice based out of Chicago, IL, this session is designed to give multi-unit restaurant operators a better understanding of the cold calling process and help them work towards successful business prospecting.
FullCircle Management has spent the past fifteen years developing a sales and marketing system that offers consultative selling solutions and strategic selling training programs to teach sales reps how to reach top decision makers and result in shorter sales cycles.
Topics covered in this session are:
- Why catering is a separate business
- Formal sales training
- Telephone prospecting
- Reaching decision makers
- Seven-second engagement window
- Reaching top executives