Connecting with catering decision makers when catering is on their minds is proving to be an effective way to capture more orders – in other words, the arrival of an email at a time when the recipient has an upcoming event, creates awareness at the most impactful time.
Developing a regular email campaign that keeps awareness frequent, without becoming intrusive, and that targets catering customers with consistency is becoming a standard and critically important element to building a strategy towards efficiently and productively building catering sales.
Topics covered in this session are:
- The relationship between your email list and your catering database
- Getting catering customers onto your email list
- Optimizing your email strategy to increase catering orders
- Message delivery to create impact and grab attention